At the peak of the DVD market, A&E asked me to create three :15 ads for an 18-disc set of episodes of The Avengers starring Diana Rigg. I edited clips from the shows and created a graphic environment from the DVD packaging. Why is this set different than all other sets (the spots asked)? Because your Avengers experience begins when you reach for the mod green box:
Rotoscoping and color keying let graphics and action interweave:
Mortises with comic timing underscore the show’s good humor:
Digital originals of the packaging art weren’t available, so I scanned the sleeves and case and created a box and disc sleeves to work with in 3D. The spots conclude with discs flying home, perhaps after a binge watch of the entire set:
Sarah K Malone 