AMC asked me to design this :30 spot, together with a logo and backgrounds, to promote a marathon showing of ten westerns. I focused hero shots on the stars (the “best” in the marathon title):
Lists of featured films underlined each star’s name:
For a distinct look in AMC style, I tinted the actors toward the red of the channel color palette, keyed clouds over the palette’s blue, and composited a desert landscape from film stills and stock footage tinted to the palette’s beige.
The campaign won a BDA Silver Award for Art Direction, Special Event, and was a finalist in the New York Festivals.
Sarah K Malone 